A1 Assessors Award the Principles and Requirements of...

A1 Assessors Award 2011 Understand the principles and requirements of assessment 1.1 Assessment is used as a tool for marking and grading in a practical environment and can be used to motivate by on-going improvement of the task, creating learning opportunities and to give feedback. It also allows students the chance to work at their own speed to produce the best product, when it is felt that they are competent in the task to be assessed. This is measured against the tasks listed in aims and objectives of lesson plan and should, Help learners to achieve their full potential and enable learners to achieve the standard required for their course. Encourage learners to develop independent learning skills and identify any further support†¦show more content†¦* Assessment requires attention to outcomes and processes Information about the outcomes students have achieved is very important to know where each student ends up, but so too is knowing about their experiences along the way and, in particular, the kind of effort that led to these outcomes. * Assessment for improved performance involves feedback and reflection. All assessment methods should allow students to receive feedback on their learning and performance so assessment serves as a developmental activity aimed at improving student learning. Assessment should also provide students and staff with opportunities to reflect on both their practice and their learning overall. 1.3 Responsibilities of the assessor The Assessor is responsible for assessing the NVQ. The assessor works with and inducting the candidate into the NVQ and explaining what needs to be done and identifying any additional requirements. Setting and modifying learning targets throughout the year. Planning assessments and undertaking a range of assessment activities. Providing constructive feedback to the candidate concerning his or her competence and progress. To record assessments and review progress, ensuring that the candidate has submitted enough evidence to allow internal verification to be carried out effectively. To maintain their own technical and vocational competencies, in the areas which they are assessing and to contributeShow MoreRelatedAssessment and Quality Assurance Essay examples1221 Words   |  5 PagesTraining, Assessment, Quality Assurance (6317) Qualification Information Policy Statement It has come to our attention that the acronym TAQA has been adopted by a private training provider as their compa ny name. 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Qualification reference number: CACHE Level 3 Diploma for the Children and Young People’s Workforce 500/8887/7 Published in Great Britain by CACHE First edition – July 2010 Second edition – May 2011 Third edition – DecemberRead More6570 02 L2 NVQ Diploma Qualification Handbook V217554 Words   |  127 PagesALIFICAT ION HAN D B O OK Level 2 NVQ Diploma in Trowel Occupations (Construction) (6570-02) May 2014 Version 2.0 Qualification at a glance Subject area Trowel Occupations (Construction) City Guilds number 6570 Age group approved 16-18,19+ Assessment Portfolio of evidence Support materials Centre handbook Candidate logbook Registration and certification Consult the Walled Garden/Online Catalogue for last dates Title and level Level 2 NVQ Diploma in Trowel Occupations (Construction) VersionRead MoreLeadership for Health and Social Care and Children65584 Words   |  263 Pages(England) (3978-51/52/53/54/55/56) December 2011 Version 2.1 (July 2011) Qualification at a glance Subject area City Guilds number Age group approved Entry requirements Assessment Fast track Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (England) 3978 19+ There are no entry requirements Portfolio of Evidence, Practical Demonstration/Assignment. 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KT233PB Contents Page Constructing your Award in Education and Training portfolio 3 Guide to writing Award in Education and Training answers 3 4 Assessment record form 6 A) Unit 301 – requirements and assessment criteria 9 B) Unit 302 – requirements and assessment criteria 18 Read MorePerformance Appraisal17716 Words   |  71 PagesPERFORMANCE APPRAISAL OBJECTIVES OF PERFORMANCE APPRAISAL PERFORMANCE APPRAISAL AND COMPETITIVE ADVANTAGE APPRAISAL PROCESS METHODS OF APPRAISAL MANAGEMENT BY BJECTIVES(MBO) LARSEN AND TOUBRO, HUMAN RESOURCE DEVELOPMENT— PERFORMANCE APPRAISAL SYSTEM ASSESSMENT CENTRES 360-DEGREE FEEDBACK APPRAISE THE PERFORMANCE PERFORMANCE INTERVIEW GUIDELINES FOR EFFECTIVE APPRAISAL INTERVIEW PAGE NO 2-3 2. 3. 4-5 6-7 4. 8-11 5. 6. 7. 8. 12-29 30-41 42-43 44--46 9. 10. 11. 12. 13. 47-49 50Read MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 Pagessuperior human resources. 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Analysis Of The Poem The Flea By John Donne - 1033 Words

Molyka Sir October 22, 2015 AP Language Mr. McDermot Permissible Acknowledgement I feel Robert Frost’s statement, â€Å"the one permissible way of saying one thing and meaning another†, is heavily utilized within Poetry. Poets, like Mr. Frost, practiced this to confuse our minds into pondering on the subject matter as well as to offset our assumed understandings therefore allowing us to explore other possible conclusions. Robert Frost’s definition of poetry is undoubtedly accurate as proven by analysis of other poet’s works where his insight had noticeable influence. For example, in the poem, â€Å"The Flea†, by John Donne, initially it referred to a flea biting the speaker but as the reader proceeds further the perspective changes from this flea into the larger picture, which is a humorous little debate whether the speaker and his beloved will partake in premarital sex or not. Donne chose to word the poem in a format very similar to Frost’s definition of poetry. Donne begins using the flea as an analogy and this translat es into the persuasive diction where the speaker trying to tempt his beloved as seen in this excerpt from the poem, â€Å"How little that which thou deniest me is; It sucked me first, and now sucks thee, and in this flea our two bloods mingled be; Thou know’st that this cannot be said a sin, nor shame, nor loss of maidenhead.† The speaker is telling his lover to pay attention to the flea and to take heed of â€Å"how little† that in which she denies him is. He says the fleaShow MoreRelated Analysis of the Poem, The Flea by John Donne Essay492 Words   |  2 PagesAnalysis of the Poem â€Å"The Flea† by John Donne   Ã‚  Ã‚  Ã‚  Ã‚  Poets have often used symbols to convey deeper messages that they were either too afraid or felt that normal language lacked the power to express. Often when a symbol is used, the reader digs deeper into the issue more than if the message was simply shot out in the open. These symbols and metaphors can be used to portray beautiful things, or could be used to create a more compelling argument in a more subtle way.   Ã‚  Ã‚  Ã‚  Ã‚  In the poem â€Å"The Flea†Read MoreThe Flea By John Donne1558 Words   |  7 Pagesâ€Å"The Flea† Essay â€Å"The Flea† by John Donne when looked at briefly is simply a poem about a man trying to seduce a woman into participating in pre-material sexual relationship with him. However, â€Å"The Flea† constructs many more important arguments than simply that one. The poem touches on religion, love, and sex in a non-romanticized way, contrasting the normal glamorized stance seen in most of poetry. Most of John Donne’s poems have either romantic themes or religious themes; â€Å"The Flea† has both. ItRead More Attitude Towards Love in Valentine and The Flea Essay1660 Words   |  7 PagesThrough Close Analysis of Language, Structure and Theme, Compare and Contrast the Poets Attitude Towards Love in Valentine and The Flea. The two poems Valentine and The Flea are about the two different ways in which the poets portray their views about love, however the poems are still linked in a few ways. The Flea was published in the seventeenth century and was written by John Donne. Valentine was published in 1983 and was written by Carol Ann Duffy. Both poems are addressedRead MoreThe Metaphysical Conceit in Donnes Poems1198 Words   |  5 PagesDonne’s Poems â€Å"The Flea† and â€Å"A Valediction† are poems by John Donne that were written in the 17th Century. These poems incorporate the fundamental of something called a metaphysical conceit. Interesting though, both poems use the metaphysical conceit to tell a story about two very opposite situation between two â€Å"partners†. â€Å"The Flea’s† metaphysical conceit is stretched along a lustful, passionate, relationship between two individuals. â€Å"A Valediction’s† metaphysical conceit follows Donne askingRead MoreTHE MAIN FEATURES OF THE METAPHYSICAL POETRY ILLUSTRATED BY JOHN DONNE1637 Words   |  7 Pages ILLUSTRATED BY JOHN DONNE The term metaphysical poetry is used to describe a certain type of 17th century poetry. Metaphysical poetry is concerned with the whole experience of man. It means that the poetry is about showing knowledge and thoughts from different areas of experience, especially about love, romantic and sensual; about mans relationship with God and about pleasure, learning and art. Metaphysical poems are lyric poems characterised by use of wit, irony andRead More A Structural and Vocabulary Analysis of John Donnes The Flea1267 Words   |  6 PagesA Structural and Vocabulary Analysis of John Donnes The Flea In his poem The Flea, John Donne shows his mastery in creating a work in which the form and the vocabulary have deliberately overlapping significance. The poem can be analyzed for the prominence of threes that form layers of multiple meanings within its three stanzas. In each of the three stanzas, key words can be examined to show (through the use of the OED) how Donne brilliantly chose them because of the various connotationsRead MoreEssay about Love in Valentine and The Flea2324 Words   |  10 PagesValentine and The Flea Through a close analysis of language, structure and theme, compare and contrast the poets attitude to love in Valentine and The Flea. The poem The Flea is about a man trying to cunningly argue a woman into bed. John Donnes The Flea was a metaphysical poem, written most probably, to entertain an audience of men; this was called a coterie, which was a group of like-minded individuals who cleverly wrote for each others amusement. This poem was written sometimeRead MoreThe s Coy Mistress By Andrew Marvell And The Flea1919 Words   |  8 PagesThe representation of sexual pleasure and intercourse throughout â€Å"To His Coy Mistress† by Andrew Marvell and â€Å"The Flea† by John Donne functions as a way to present, confirm and refute the traditional stereotypical view of carpe diem love poetry. The speakers within both poems aim to â€Å"seize the day† by wooing and taking advantage of women and their virginity and sexuality. They not only want to take advantage of the time they have but also make sure they do not regret not doing anything in the futureRead More Social Context in the Poetry of John Donne Essay example1671 Words   |  7 PagesSocial Context in the Poetry of John Donne Contemporary literary theory has thoroughly debunked the traditional view of the artist as a divinely inspired, completely original and creative individual. This view has been replaced with the more apt view of the author as a product of his or her environment and the existing discourses of the society in which he or she lives. In this new attitude toward the writer as a product of society, the author is considered, according to Dr. James E. PorterRead MoreA Brief Description of the Concept of Courtly Love1200 Words   |  5 Pagespart plays its role in the scenario. Nevertheless, I will keep Capellanus’ definition for the later analysis of the poetry of John Donne in order to clarify which aspects of courtly love may be represented in his verse. John Donne has largely been considered by scholars to be the most original of the metaphysical poets from the seventeenth century. â€Å"He [Donne] affects the metaphysics†, says the poet John Dryden, â€Å"not only in his satires, but in his amorous verses, where nature only should reign; and

Racial Prejudice Free Essays

Racial Prejudice It Is human nature to want to feel accepted. Prejudice In the United States, specifically with Immigration has been a major Issue. Julie Toasts describes this prejudice in â€Å"Evacuation Order #1 9† which is about a Japanese-American family and the internment camps that affect them during World War II. We will write a custom essay sample on Racial Prejudice or any similar topic only for you Order Now However, prejudice is not only found in the United States. Marine Satraps writes about her experience as an Iranian during the Iranian Revolution of 1979 and her refuge in Austria to finish high school In the graphic novel â€Å"The Vegetable†. While â€Å"Evacuation Order #19† Is about exclusion and â€Å"The Vegetable† Is about acceptance, they both deal with the pre]delude associated with Immigration. It Is hard to compare apples and oranges, just as it is hard to compare a short story and a graphic novel. Regardless of the style of writing, the point of writing is to convey a message to the reader. Both do a pretty good job of showing the difficulties of living in a foreign country, but Toasts describes the exclusion associated with immigration in a more powerful way. Evacuation Order #19†³ by Julie Toasts is about a Japanese-American family living In California In the spring of 1942. After the Japanese bombed Pearl Harbor In December of 1 941 , rumors began spreading around the united States that Japanese- Americans were going to sabotage military efforts. President Roosevelt issued an order that would imprison nearly 120,000 people with Japanese ancestry. The characters in â€Å"Evacuation Order #19† are being affected by this order. The family had assimilated into the community before President Roosevelt issued the order. We understand that the mother has a friendly relationship with the store owner Joe Lund. Melee Glasses,’ Joe Lund said the moment she walked through the door† (Toasts 381 This shows that the family assimilated Into the local society because the shop owner comments on something new he sees with her. Joe Lund even offers that the mother does not have to pay for the items she purchased from the store. The reader is led to infer that the family has been a part of the community for a long time and they are nice people that wouldn’t do anything to harm the country. As the story concludes, we see that the family is being taken to â€Å"wherever It was they had to SGF’ because of their race and the family cannot do anything about It. The exclusion that is imminent on the family is a direct result of racial prejudice. â€Å"The Vegetable† by Mar]Anne Satraps takes place in the late asses or early 1 sass in Vienna, Austria and is about her own life. Marine Is Iranian and living without her parents as she attends school in Austria. During the late ass, Iran was going through a large scale political and social revolution. The revolution became violent in many tuitions, In fact in January of 1978 students began to protest and many students died during the protest. As a reader of â€Å"The Vegetable† we don’t know the nationality of Marine until page 482 when she sees stories about Iran on the TV and she talks about her attempts to â€Å"make her past disappear† (Satraps 482). We do not really see her being excluded or treated differently because of her nationality by the other students. It seems that she does not accept herself as she is constantly changing the way she looks and that she smokes marijuana with some of the other students. As and makes the comment about trying to disappear. In the end when she proclaims she finally relinquished the prejudice that she put on herself. The exclusion Marine feels is because of her race but also because she put herself into a situation where she feels excluded. Both stories show that the characters are capable of assimilating into the new culture and by the end the stories, racial prejudice has an effect on their lives. Evacuation Order #19†³ shows very clearly that the characters are being excluded based on racial prejudice where The Vegetable† implies that part of the exclusion is because of other factors, and not necessarily her race. The reader develops a stronger emotional feel for Tossup’s characters because you feel bad for the situation they are in. To truly understand how a character is feeling, one would have to look at the choices or decisions that the character makes. The characters in these two stories both feel excluded, and the actions that they decide to take, show the extent of the racial prejudice. Julie Toasts writes about a mother who spends the entire day caking her house before her family and she are taken away. The degree of racial prejudice that she felt caused her to have a very emotional day. Not only did she pack away all of her belongings, she had to put down their dog, release their bird and hide sentimental objects and after hiding her emotions as to not scare her children, she finally has one last moment in her home to reflect on her emotions. â€Å"†¦ And began to laugh – quietly at first, but soon her shoulders were heaving and she was gasping for breath. She put down the bottle and waited for the laughter to stop but it would to, it kept on coming until finally the tears were running down her cheeks† (Toasts 386). Her emotions took over and she lost control because of the racial prejudice and what it made her do. Marine in â€Å"The Vegetable† felt such a strong exclusion from her racial prejudice that she decides to lie about her nationality to a stranger at a party. She wanted to disappear from her past because she was tired of being Judged based on where she is from. After Marine proclaims that she is proud to be Iranian, she starts crying. But really, I had nothing to cry about. I had Just redeemed myself. For the first time in years, I felt proud† (Satraps 485). She felt so relieved that the weight of racial prejudice was no longer affecting her and she began to feel more comfortable. The actions that the characters perform in these stories show the power that racial prejudice put on them. The mother’s actions in â€Å"Evacuation Order #19† are a bit more extreme than Manner’s actions in â€Å"The Vegetable† and because the actions are more extreme, the reader can’t help but feel more empowered by Tossup’s story. While both Julie Tossup’s â€Å"Evacuation Order #19† and Marine Satrap’s â€Å"The Vegetable† have powerful effects on the reader, Toasts writes a more powerful story. She effectively shows the exclusion caused by racial prejudice and the effect it had on families during this time. â€Å"The Vegetable† has a confusing message because we are not sure if the stress she feels is from racial prejudice or if it is because of a teenagers desperate desire to feel included where â€Å"Evacuation Order #19† has a very clear and strong message of racial prejudice that makes the reader feel for them more. How to cite Racial Prejudice, Papers

Marketing & Management Social Gatherings and Traditional Customs

Question: Discuss about theMarketing Managementfor Social Gatherings and Traditional Customs. Answer: Introduction: Events have formed an important aspect of human civilization without the coining of the term. The social gatherings, traditional customs involving the gathering of people at a single place such as marriages and bar mitzvahs could be considered as examples of events. The evolution of different types of social gatherings for distinct purposes such as corporate events, product launch events and fundraisers indicates the requirements for complying with the marketing requisites adopted for a particular event (Preston, 2012). The following report clarifies the definition of special events and the relevant categories which are associated with varying purposes (Bowdin et al., 2011). The case study of Notting Hill carnival as a special event in the report enables a clear understanding of the scope and outcomes of marketing in events as well as the significance of marketing mix in strategies for event marketing. Furthermore, the report also illustrates a cognizable impression of essential conc ept such as planning and control in context of Notting Hill carnival. Finding and Analysis Definition and Classification of Special Events: Special events also form a category of events and are defined as functions or social gatherings on specific occasions for the purposes of fundraising by communities or non-profit organizations involved in the event. The classification of special events into distinct categories also dictates a cohesive interpretation of special events and the varying levels of complexity associated with different special events. Special events also require the integrated application of marketing concepts which can obtain substantial attendance at the event alongside ensuring reasonable returns expected by the organizers (Chiu, 2014). The primary objectives of special events include accomplishment of publicity, financial returns, and awareness related to public issues, recognition of people, realization of cultural perspectives or creating reputation as a base for fundraising events in the future. The different types of special events include dinners, grand openings, fairs, functions and carnivals. The se events are solely associated with distinct purposes such as functions which could include fundraising activities for support such as auctions. Grand openings also contribute to the awareness among people of a community (de Oliveira et al., 2013). Scope and Impact of Marketing and Events: The Notting Hill Carnival signifies a major cultural event in London and has been considered as an annual event by the local population since 1966. The carnival takes place in August on the bank holiday on Monday and the preceding Sunday. The event is organized by the London Notting Hill Carnival Enterprises Trust comprising of chairperson, arena directors, non executive directors, trustees and staff members. The scope for marketing in the Notting Hill Carnival can be verified from the analysis of vision and mission statement of the trust. The long term objective of the trust is vested in transforming the perception of international, local and national audience towards the carnival (Gilliland et al., 2013). The methodology applied by the trust in the carnival reflects the mission statement which aims at utilization of carnival art such as entertainment, education and artistic excellence in a coherent fashion for accomplishing desired objectives. Figure: Notting Hill Carnival Source: (Gerritsen van, 2014) The Sunday parade is the next event in the Carnival which showcases prolific stage performance and a vibrant display of children dressed in creative costumes. The Sunday parade is also characterized with dancing on the streets in the carnival. The final Monday parade event includes dancing by a wide range of groups dressed in assorted costumes and music performances live on stage (Gerritsen van, 2014). The Monday parade also includes services of additional activities and food. The cultural significance associated with the event as well as the implications of the carnival on local community provide appropriate scope for marketing of the carnival. Role of Marketing Mix in Event Marketing: Marketing mix is defined as the cumulative integration and application of four distinct element related to an organization. It has been a crucial resource for accomplishment of the marketing objectives of an organization. Event marketing could also derive the required efficiency through implementation of marketing mix effectively in the special events. Product, price, placement and promotion are the four significant elements of marketing mix and are considered as major contributors to realization of organizational success (Getz Page, 2016). Therefore moderated application of marketing mix in special events could also result in success of the event and accomplishment of objectives preferred by the organizers (Harmeling et al., 2015). Figure: Marketing Mix Source: (Harmeling et al., 2015) Product of an event could be defined from the nature of event. For example, a grand opening is a special event in which the product is the new product or service being launched. Therefore the attendance of the event is based on the product. In case of Notting Hill carnival the products include music performance live on stage, chivalrous parades of people dressed in colored and flamboyant outfits as well as the excellent art depicted on the streets in the form of dance by different bands on the day of the final parade (Hatfield, 2016). The price of a product also determines the attractiveness of the product and in case of an event the price is a major determinant of success. People from the middle income level would feel restricted to attend events which are prized way above their capacities and it may go against their social philosophy. In Notting Hill Carnival, the events are free for everyone to attend and therefore the price aspect for marketing the carnival does not present any f ormidable obstacles (McKelvey Longley, 2015). The promotion aspect of Notting Hill Carnival has to be addressed through online promotions and increasing awareness about the underlying initiatives of the event. Furthermore, the carnival could capitalize on public perception as it has been preferred as a sign of London culture. Finally, the place in marketing mix could be realized by expansion of the carnivals footprint and improving the local community infrastructure for catering a wider attendee base (Mair Whitford, 2013). Planning and Control in Notting Hill Carnival: The scope for realization of marketing concepts such as planning and control appears to be a mandatory inclusion in the requirements of marketing plan development. The planning aspect of Notting Hill carnival can be defined from the three distinct dimensions of competitive strategy, positioning and target markets. The competitive strategy which could be implemented in case of Notting Hill carnival refers to the delineation of government objectives in context of the event and thereby identifying the necessary resources, infrastructure, programs, policies and staffing. The target market for Notting Hill carnival is vested in the youth which could be attracted to the national steel bands and live onstage music performance by renowned bands as well as the glorious depiction of carnival arts (Pan, Snyder Sun, 2015). The target audience could also include foreign individuals with a knack for the arts which provides substantial prospects for international promotion of the event. The positi oning of the event is also a notable aspect required for success of the event. Notting Hill carnivals positioning is dependent on the promotion activities which take the event to the people. The programs of the Notting Hill carnival trust for ensuring stewardship i.e. training of candidates for the carnival arts. These activities pose a considerable advantage for the carnival due to access to the desired market segment (Rogers Davidson, 2015). The concerns for control in the Notting Hill Carnival have to be realized through monitoring and evaluation alongside risk management. The organizers could take care of the control aspect of the carnival by monitoring the marketing activities on a recurrent basis prior to and throughout the carnival. Execution of necessary phases of the event and the implementation of planning stage precisely in the event are also reviewed by the organizers of the carnival i.e. Notting Hill Carnival Enterprises Trust. Risk management is considered as an integral aspect of the marketing concepts associated with the marketing plan for the carnival (Tinnish Mangal, 2012). Risk management is primarily required for limiting any sort of detrimental behavior from the public, safety arrangements and compliance to government regulations during the execution of the event. Furthermore, the risk management for the carnival must include checking of the food quality served in the carnival according to local commu nity regulations and national standards for food certification (Rogers Davidson, 2015). Conclusion: The report essentially focused on the review of special events and relevant marketing practices which can be used to improve productivity of the events. The case study of Notting Hill carnival was assumed as an example of special event and the distinct aspects of marketing such as marketing mix and marketing planning were illustrated comprehensively in the report. The definitions provided in the report drew references from core literature on marketing in business management and event management for generating a comprehensive impression of marketing concept in event marketing. The perceived outcomes of marketing and the opportunities available for the organizers of special event could be understood from the report through the review of individual events in the Notting Hill carnival and the relevant marketing implications associated with them. Finally, the report concluded that application of marketing concepts in context of special events must be largely dependent on the specific mark et segments and scope for sustainability in order to facilitate the required success for a special event. References Bowdin et al. 2011. Events Management. 3 rd Edn. New York, Routledge. C.A.Preston 2012. Event Marketing. 2 nd Edn. New Jersey, Wiley. Chiu, Y.Y., 2014. A Study of Satisfaction Towards Event Marketing Audience Participation and Urban Identity-Examplified by the 2013 World Sports Dance Conference. de Oliveira, L.M.R., Mazzei, L.C., Rocco Junior, A.J. and Csar, F.S., 2013. Shares perspectives on sports marketing school events: a study of brands and sponsorship. InRevista Intercontinental de Gesto Desportiva(Vol. 3, No. Suppl. 1, pp. 70-82). AIGD-Aliana Intercontinental de Gesto do Desporto. Gilliland, C., Burke, V.C., Klawikowski, D., Cumberland, M., Khatkhatay, A.A., Varghese, A., Bhattacharjee, R. and Das, V., Sears Brands, LLC, 2013.Systems and methods for creating and managing marketing applications, events, promotions, and publications. U.S. Patent Application 13/757,485. Gerritsen, D. and van Olderen, R., 2014.Events as a Strategic Marketing Tool. CABI. Getz, D. and Page, S.J., 2016.Event studies: Theory, research and policy for planned events. Routledge. Harmeling, C.M., Palmatier, R.W., Houston, M.B., Arnold, M.J. and Samaha, S.A., 2015. Transformational relationship events.Journal of Marketing,79(5), pp.39-62. Hatfield, L.M., 2016. Sponsorship in marketing:: Effective communication through sports, arts and events.Journal of Sport Management,30(1), pp.97-98. McKelvey, S. and Longley, N., 2015. Event-specific ambush marketing legislation for mega-sporting events: an economics perspective.International Journal of Sports Marketing and Sponsorship,16(5), pp.20-35. Mair, J. and Whitford, M., 2013. An exploration of events research: Event topics, themes and emerging trends.International Journal of Event and Festival Management,4(1), pp.6-30. Pan, W., Snyder, N.D. and Sun, W.J., Linkedln Corporation, 2015.Inferring contributions of content to marketing events. U.S. Patent Application 14/700,898. Rogers, T. and Davidson, R., 2015.Marketing destinations and venues for conferences, conventions and business events(Vol. 14). Routledge. Tinnish, S.M. and Mangal, S.M., 2012, October. Sustainable event marketing in the MICE industry: A theoretical framework. InJournal of Convention Event Tourism(Vol. 13, No. 4, pp. 227-249). Taylor Francis Group.